Branding

STORY OF THE LION

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Why the Lion? Everything started in 1905 at the Paris Salon d'Automne when art critic Louis Vauxcelle screamed: "Donatello au milieu des Fauves!" ("Donatello among the wild beasts") after seeing the boldly coloured paintings of Matisse, Vlaminck and Derain contrasting with a Renaissance-type sculpture that shared the room with them.

Those modern artists were innovators in their fields which received a large attention of the press and the public. 100 years later, just as the Paris Fauves did, Casol is using creativity to start viral ideas that spread threw conversations leading to brand recognition & sales.

Want to receive a large attention of the Press and Public? Click here to learn what the Lion can do for you.


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